Summary: Social Media Statistics. The following is a brief overview of some of the highlights from the report. If you’re looking to widen your audience, such as trying to reach Generation Z , you can use current demographic data to figure out which … Facebook is the most popular social media platform. 2 This is of course just an average – for some world regions, and specifically for some population groups, usage rates are much higher. Social media demographics help you set up marketing personas and understand your audience in greater detail. The majority of Generation Zers (77%) and millennials (79%) use social media multiple times a day, but millennials are more likely to divide their time across a wider range of platforms, while Generation Zers spend more time on fewer platforms. Our Findings. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Seven in 10 teen girls use social media every day. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. Every second, 11 people use social media for the first time. Social Media Usage Statistics (Top Picks) 3.81 billion people use social media worldwide in 2020, up almost double from 2.07 billion in 2015 The average person has 8.6 social media accounts in 2020, up from 4.8 in 2014 More than 80% of every generation uses social media at least once per day making social media part of their daily routine. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. ; 45% of consumers say they’re more likely to research a product or service when an employee posts about it, compared to only 32% saying they’ll do so if a celebrity posts about it. 59% of Gen Z respondents say they use their YouTube app a lot more than they did last year. This article contains data collected from self-report surveys of respondents to measure 1) social media usage, 2) age, 3) gender and 4) trust, measured within five major trust constructs of a) Integrity, b) Competence, c) Concern, d) Benevolence and e) Identification. Compared with other online activities, social media use is more associated with anxiety, depression, cyberbullying and self-image issues. Only 23% of social marketers use social data to measure ROI and 16% use social data for competitive insights. A 2018 Pew Research Center survey of nearly 750 13- to 17-year-olds found that 45% are online almost constantly and 97% use a social media platform, such as YouTube, Facebook, Instagram or Snapchat. ; 44% of internet users worldwide use social media when looking for information about brands. 65% of parents surveyed by Pew Researchers said they worry about their kids spending too much time in front of screens; YouTube was the most used social media app among teens in 2019, followed by Instagram and Snapchat, according to Statista; TikTok became the fastest growing new app for American teens in 2019. These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. Every day, the number of social media users increases. In 2017, less than 2.5 billion people were on social media worldwide. 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